Product video studio for software teams · Accepting new projects

Complex products,
made clear.

Launch films, product walkthroughs and technical explainers, animated from your real interface. Storyboarded first, priced before work begins, delivered ready to publish.

Start a project
FrameRelay showreel 2026Original concept work · fictional products
Formats
16:9 · 1:1 · 9:16
Delivery
1080p MP4 + poster
Process
Storyboard approval first
Projects from
$39 USD

What we make

Short films that
explain one thing well.

Every video has one job: help a specific viewer understand a specific part of your product, then take the next step.

Selected work

Concept studies,
real craft.

Original films with fictional products, made to show the process and finish your project gets. Hover to preview.

All work

Why FrameRelay

Built for accuracy.
Finished with care.

  1. 01

    Your real product, not a guess.

    Animated from your approved screens and recordings. No stock footage, no invented features, no generic SaaS illustrations.

  2. 02

    Story before motion.

    You approve a storyboard with frames, copy and timing before animation starts, while changes are still quick and cheap.

  3. 03

    Engineered, frame-accurate motion.

    Precise timing, crisp type at any size, and fast updates when your interface changes.

  4. 04

    Cut to the beat.

    Picture and music are edited together, so cuts, clicks and reveals land on the beat instead of drifting under it.

  5. 05

    Composed for every format.

    Wide, square and vertical versions are re-composed for their frame, not cropped from a single master.

  6. 06

    One accountable person.

    An independent studio: you work directly with the designer-animator making your film. No account managers, no hand-offs.

How it works

From your screens
to a finished film.

One significant project at a time, so yours gets full attention. Scope, schedule and payment are agreed in writing before production starts.

  1. 01

    Brief

    Share the feature, the audience, where the video will live and your approved screens. You receive a written scope, timeline and fixed price.

  2. 02

    Storyboard

    Key frames, on-screen copy and timing for your approval. Product details are checked with you before any animation.

  3. 03

    Animation

    A polished first cut built to the approved story, followed by one consolidated round of revisions.

  4. 04

    Delivery

    A final 1080p MP4 and poster frame, checked frame by frame for accuracy, readability and timing.

Pricing

Clear scope.
Clear price.

Full service details
01 · Feature Spark

One feature. One clear idea.

A focused teaser for one new feature.

Starting at

$39USD

  • One 10–15-second UI teaser
  • Music cut to the picture, included
  • 1080p · one aspect ratio
  • One consolidated revision
  • Storyboard approval before animation
Start with Feature Spark
03 · Launch Batch

A connected set for your next release.

Three related clips with one visual direction.

Starting at

$249USD

  • Three related 15–25-second clips
  • 16:9 and 9:16 for every clip
  • Music included · one shared visual direction
  • One consolidated revision per clip
  • Storyboard approval before animation
Start with Launch Batch

Three founding-client slots. Until 30 November 2026, the first three client projects are half price: $19 for Feature Spark or $49 for Product Pulse, in exchange for permission to show the finished work and a short testimonial. You pay nothing until you have approved the storyboard. Every project is scoped in writing, then invoiced in US dollars through PayPal (card or PayPal account). Voiceover, extra formats and editable source are quoted separately.

Questions

Good to know
before we start.

Something else? Email the studio, or read the product video brief guide.

What do you need from me?

Approved screenshots or a short screen recording of the real workflow, your logo and brand basics, the one thing viewers should understand, and where the video will be used. No production logins are needed.

How long does a project take?

It depends on scope and how quickly reviews come back. A delivery date is agreed in the written scope before work begins, so you know the schedule up front.

What counts as a revision?

One consolidated set of changes within the approved storyboard and copy. Factual errors introduced by the studio are always fixed at no cost. A new feature or direction is a new scope.

Is music included?

Yes. Every film comes with an instrumental track cut to the picture: an AI-composed track (Google Lyria) or a royalty-free library track, or your own if you prefer. Voiceover is quoted separately.

Can you keep our product confidential?

Yes. Client material is kept separate from everything public, and nothing is shown in the portfolio without your explicit permission.

Is the portfolio client work?

No. The studies on this site are original concept films with fictional products, made to show the process and craft your project receives.

For developers

Motion kits, as source code.

UI Motion Essentials and Data Motion each ship three ready scenes, a brand theme and music-synced timing. Or start with the free, MIT-licensed Focus Highlight.

25 seconds · instrumental music · original concept work with fictional products