Motion design studio for software teams · Accepting new projects
Launch films, product walkthroughs and technical explainers, animated from your real interface. Storyboarded first, priced before work begins, delivered ready to publish.
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What we make
One feature, one viewer, one clear moment, then the next step.
One new capability, shown clearly: the screen, the action and the result. Made for release posts, feature pages and launch emails.
See an example →
A guided path through a real workflow, with every click motivated and every state accurate. Made for onboarding, sales and help centres.
See an example →
Systems, data and workflows made easy to follow without overstating what the product does. Made for developer audiences and docs.
See an example →Selected work
Original films with fictional products, made to show the process and finish your project gets.
Good motion knows where to look.
Why FrameRelay
Animated from your approved screens and recordings. No stock footage, no invented features, no generic SaaS illustrations.
You approve a storyboard with frames, copy and timing before animation starts, while changes are still quick and cheap.
Precise timing, crisp type at any size, and fast updates when your interface changes.
Picture and music are edited together, so cuts, clicks and reveals land on the beat instead of drifting under it.
Wide, square and vertical versions are re-composed for their frame, not cropped from a single master.
An independent studio: you work directly with the designer-animator making your film. No account managers, no hand-offs.
How it works
One significant project at a time, so yours gets full attention. Scope, schedule and payment are agreed in writing before production starts.
Share the feature, the audience, where the video will live and your approved screens. You receive a written scope, timeline and fixed price.
Key frames, on-screen copy and timing for your approval. Product details are checked with you before any animation.
A polished first cut built to the approved story, followed by one consolidated round of revisions.
A final 1080p MP4 and poster frame, checked frame by frame for accuracy, readability and timing.
Pricing
3 founding slots · until 30 Nov 2026. For permission to share the finished work and a short testimonial. Storyboard approved first; payment before animation.
Full service detailsA focused teaser for one new feature.
Founding-client price
$39$19USD
A complete walkthrough with room to breathe.
Founding-client price
$99$49USD
Three related clips with one visual direction.
Starting at
$249USD
Questions
Something else? Email the studio, or read the product video brief guide.
Approved screenshots or a short screen recording of the real workflow, your logo and brand basics, the one thing viewers should understand, and where the video will be used. No production logins are needed.
It depends on scope and how quickly reviews come back. A delivery date is agreed in the written scope before work begins, so you know the schedule up front.
One consolidated set of changes within the approved storyboard and copy. Factual errors introduced by the studio are always fixed at no cost. A new feature or direction is a new scope.
Yes. Every film comes with an instrumental track cut to the picture: an AI-composed track (Google Lyria) or a royalty-free library track, or your own if you prefer. Voiceover is quoted separately.
Yes. Client material is kept separate from everything public, and nothing is shown in the portfolio without your explicit permission.
No. The studies on this site are original concept films with fictional products, made to show the process and craft your project receives.
For developers
UI Motion Essentials and Data Motion each ship three ready scenes, a brand theme and music-synced timing. Or start with the free, MIT-licensed Focus Highlight.
Your turn
That's what a good product film does: it leads the eye to the one thing that matters. Let's do it for your product.
Three founding-client slots at half price until 30 November.
